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Konsumentenpreiswissen : eine empirische Studie im österreichischen Lebensmitteleinzelhandel

Idinger, Christian - 2013

Der Einfluss von Dauertiefpreisen bzw. langfristigen Preisänderungen auf das Konsumentenpreiswissen ist in Zeiten vielfältigster Promotionsaktivitäten interessanter denn je. Basierend auf bestehenden Forschungslücken des Behavioral Pricing wurde mit einer longitudinalen Online-Untersuchung...

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A simulation of the impacts of dynamic price management for perishable foods on retailer performance in the presence of need-driven purchasing consumers

Chung, Jaekwon; Li, Dong - In: Journal of the Operational Research Society : OR 65 (2014) 8, pp. 1177-1188

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Regular price stickiness in German food retailing

Holzer, Patrick; Bittmann, Thomas - In: Journal of agricultural & food industrial organization 18 (2020) 2, pp. 1-17

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Suppliers caught in supermarket price wars : victims or victors? : insights from a Dutch price war

Sotgiu, Francesca; Gielens, Katrijn - In: Journal of marketing research : JMR 52 (2015) 6, pp. 784-800

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Consumers' multifaceted deal knowledge in a grocery retail setting

Boutrup Jensen, Briger; Bech-Larsen, Tino - In: The international review of retail, distribution and … 27 (2017) 1, pp. 61-77

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How unit price awareness and usage encourages grocery brand switching and expenditure

Mortimer, Gary; Weeks, Clinton S. - In: Journal of retailing and consumer services 49 (2019), pp. 346-356

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Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions

Chimhundu, Ranga - In: The journal of brand management : an international journal 23 (2016) 5, pp. 24-40

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How the layout of a unit price label affects eye-movements and product choice : an eye-tracking investigation

Bogomolova, Svetlana; Oppewal, Harmen; Cohen, Justin; … - In: Journal of business research : JBR 111 (2020), pp. 102-116

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Price recall : brand and store type differences

Loy, Jens-Peter; Ceynowa, Christian; Kuhn, Lena - In: Journal of retailing and consumer services 53 (2020), pp. 1-13

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Determinants of private label purchase in food category : role of product, consumer and store factors

Jayakrishnan, S.; Chikhalkar, Rekha D.; Chaudhuri, Ranjan - In: International journal of management concepts and … 9 (2015/2016) 2, pp. 93-119

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