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Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro; Yagüe Guillén, María Jésus - In: Cutting edge international research, (pp. 187-197). 2010
Persistent link: https://www.econbiz.de/10003985180
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Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
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Privacy concerns in quick response code mobile promotion : the role of social anxiety and situational involvement
Okazaki, Shintaro; Navarro-Bailón, María Ángeles; … - In: International journal of electronic commerce : IJEC 16 (2011/12) 4, pp. 91-119
Persistent link: https://www.econbiz.de/10009573706
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Handbook of research on international advertising
Okazaki, Shintaro (ed.) - 2012
Persistent link: https://www.econbiz.de/10009512890
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Benchmarking the use of QR code in mobile promotion
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising research 52 (2012) 1, pp. 102-117
Persistent link: https://www.econbiz.de/10009548158
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Theory advancement in international advertising : drawing on theories from strategic management and international business
Taylor, Charles Raymond; Okazaki, Shintaro; Mueller, Barbara - In: Advertising theory, (pp. 149-161). 2012
Persistent link: https://www.econbiz.de/10009524183
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Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro; Molina, Francisco José; Hirose, Morikazu - In: Electronic markets : the international journal on … 22 (2012) 3, pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
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A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Measurement and research methods in international marketing, (pp. 73-96). 2011
Persistent link: https://www.econbiz.de/10009377923
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Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
Okazaki, Shintaro; Navarro-Bailón, Maria Ángeles - In: Breaking new ground in theory and practice, (pp. 233-245). 2011
Persistent link: https://www.econbiz.de/10009380725
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A procedure for the development of fictitious advertisements in multi-country research : crafting messages with hard-sell and soft-sell appeals
Diehl, Sandra; Okazaki, Shintaro; Mueller, Barbara - In: Breaking new ground in theory and practice, (pp. 463-473). 2011
Persistent link: https://www.econbiz.de/10009380989