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Does country of origin affect brand associations? : the case of Italian brands in China

Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 409-421

Persistent link: https://www.econbiz.de/10010408599

Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance

Cedrola, Elena; Battaglia, Loretta - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 394-408

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The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin

Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 160-165

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The influence of the country-of-origin-effect on intercultural customer behavior

Wiederhold, Sabine - 2007

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Country of origin effect on purchase intention towards Italian luxury fashion : mediating role of brand perception and social status

Kumar, Sandeep; Gautam, Amit - In: Metamorphosis : a journal of management research 20 (2021) 1, pp. 16-24

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'Made in Italy' in China : From Country of Origin to Country Concept Branding

Snaiderbaur, Salvatore - 2010

other products. The success around the world of items ‘‘Made in Italy'' is mostly due to the Italian brand's ability to … life quality. In a context, in which the Chinese consumer grows in appreciating products made in China, items made in Italy …

Persistent link: https://www.econbiz.de/10013149465

Country of Origin and Foreign-Sounding Effects a Study on Italian and French Wines in International Markets

Caloffi, Annalisa; Bellandi, Marco; Maghssudipour, Amir - 2021

show that Made-in-France bottles benefit from a positive effect on prices, while, in general, Made-in-Italy, Italian …

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Die Wirkung ausländischer Direktinvestitionen auf die Beschäftigung im Heimatmarkt : eine empirische Analyse des deutschen Mittelstands

Zapkau, Florian; Schwens, Christian; Kabst, Rüdiger - In: Journal of business economics : JBE 80 (2010) 7/8, pp. 797-819

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Foreign direct investments and domestic employment of German SMEs : the moderating effect of owner management

Zapkau, Florian; Schwens, Christian; Kabst, Rüdiger - In: Journal of small business management : JSBM ; a joint … 52 (2014) 3, pp. 451-476

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Detection model of legally registered mafia firms in Italy

Ravenda, Diego; Argilés Bosch, Josep Ma.; … - In: European management review : the journal of the … 12 (2015) 1, pp. 23-39

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