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Agenda chasing and contests among news providers
Katona, Zsolt; Knee, Jonathan A.; Sárváry, Miklós - In: The Rand journal of economics 48 (2017) 3, pp. 783-809
Persistent link: https://www.econbiz.de/10011946944
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"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie; Katona, Zsolt; Sárváry, Miklós - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10008905595
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Network effects and personal influences : the diffusion of an online social network
Katona, Zsolt; Zubcsek, Peter Pal; Sárváry, Miklós - In: Journal of marketing research : JMR 48 (2011) 3, pp. 425-443
Persistent link: https://www.econbiz.de/10009161374
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Media, aggregators, and the link economy : strategic hyperlink formation in content networks
Dellarocas, Chrysanthos; Katona, Zsolt; Rand, William - In: Management science : journal of the Institute for … 59 (2013) 10, pp. 2360-2379
Persistent link: https://www.econbiz.de/10010202762
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Maersk Line : B2B social media : "it's communication, not marketing"
Katona, Zsolt; Sárváry, Miklós - In: California management review 56 (2013/14) 3, pp. 142-156
Persistent link: https://www.econbiz.de/10010372500
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Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
Lajos, Joseph; Katona, Zsolt; Chattopadhyay, Amitava; … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 122-136
Persistent link: https://www.econbiz.de/10003861096
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Network formation and the structure of the commercial worl wide web
Katona, Zsolt (contributor); Sárváry, Miklós (contributor) - 2006
Persistent link: https://www.econbiz.de/10003378954
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CAM : a spreading activation network model of subcategory construction
Katona, Zsolt; Lajos, Joseph; Chattopadhyay, Amitava; … - 2006
Persistent link: https://www.econbiz.de/10003406609
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Network formation and the structure of the commercial World Wide Web
Katona, Zsolt (contributor); Sárváry, Miklós (contributor) - 2006 - Rev.
Persistent link: https://www.econbiz.de/10003564712
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CAM : a spreading activation network model of subcategory postioning when categorization uncertainty is high
Katona, Zsolt; Lajos, Joseph; Chattopadhyay, Amitava; … - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003565217