Rodrigues, Luiza Cristina Alencar; Coelho, Filipe J.; … - In: European Journal of Marketing 49 (2015) 3/4, pp. 350-371
Purpose – The purpose of this paper is to investigate the influence of organizational controls, both formal and informal, over the goal orientations of frontline employees. The goal orientations of employees, namely, in frontline settings, have been associated with a number of positive...