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A meta-analysis of when and how advertising creativity works

Rosengren, Sara; Eisend, Martin; Koslow, Scott; … - In: Journal of marketing 84 (2020) 6, pp. 39-56

Persistent link: https://www.econbiz.de/10012309677

Effects of nonstereotyped occupational gender role portrayal in advertising : how showing women in male-stereotyped job roles sends positive signals about brands

Liljedal, Karina T.; Berg, Hanna; Dahlén, Micael - In: Journal of advertising research 60 (2020) 2, pp. 179-196

Persistent link: https://www.econbiz.de/10012293507

Vad händer nu med framtiden? : 20 visioner om Sverige efter Corona

Kuylenstierna, Johan (interviewee); … - 2020

Coronapandemin har förändrat förutsättningarna för framtiden. Men varje kris har ett slut. Vad ska vi göra då? Journalisten Christian von Essen har i sin podcast Heja Framtiden intervjuat mängder av visionärer. Nu återvänder han till 20 av dem för en uppföljande diskussion om livet...

Persistent link: https://www.econbiz.de/10012264264

Quantifying the advertising-creativity assessments of consumers versus advertising professionals : does it matter whom you ask?

Modig, Erik; Dahlén, Micael - In: Journal of advertising research 60 (2020) 3, pp. 324-336

Persistent link: https://www.econbiz.de/10012301364

Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?

Åkestam, Nina; Rosengren, Sara; Dahlén, Micael - In: European journal of marketing : EJM 51 (2017) 1, pp. 82-98

Persistent link: https://www.econbiz.de/10011626402

If advertising won't die, what will it be? Toward a working definition of advertising

Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 334-345

Persistent link: https://www.econbiz.de/10011591604

Comment : is advertising a zombie?

Rust, Roland T. - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 346-347

Persistent link: https://www.econbiz.de/10011591605

Comment : speculations of the future of advertising redux

Stewart, David W. - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 348-350

Persistent link: https://www.econbiz.de/10011591606

Comment : advertising's domain and definition

Laczniak, Russell N. - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 351-352

Persistent link: https://www.econbiz.de/10011591607

Comment : advertising, communication, and brands

Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355

Persistent link: https://www.econbiz.de/10011591609

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