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Editorial: positioning strategies in industrial and B2B markets
Blankson, Charles; Kalafatis, Stavros P. - In: Industrial marketing management : the international … 81 (2019), pp. 14-15
Persistent link: https://www.econbiz.de/10012107664
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The "Polychronicity - Multiple Media Use" (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use
Robinson, Helen R.; Kalafatis, Stavros P. - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1421-1442
Persistent link: https://www.econbiz.de/10011854276
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A new research agenda for business segmentation
Goller, Susanne; Hogg, Annik; Kalafatis, Stavros P. - In: European journal of marketing : EJM 36 (2002) 1-2, pp. 252
Persistent link: https://www.econbiz.de/10006084993
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An examination of the stability of operationalisations of multi-item marketing scales
Kalafatis, Stavros P.; Sarpong Jr, Samuel; Sharif, … - In: International journal of market research : JMRS ; the … 47 (2005) 3, pp. 255-266
Persistent link: https://www.econbiz.de/10006692150
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Congruence between Positioning and Brand Advertising - This study formulates and then operationalizes a comprehensive strategic positioning framework. The latter incorporates the v...
Blankson, Charles; Kalafatis, Stavros P. - In: Journal of advertising research 47 (2007) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10007730013
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The differential impact of brand equity on B2B co-branding
Kalafatis, Stavros P.; Remizova, Natalia; Riley, Debra; … - In: The journal of business & industrial marketing 27 (2012) 8, pp. 623-635
Persistent link: https://www.econbiz.de/10010034266
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Buyer-seller relationships along channels of distribution
Kalafatis, Stavros P. - In: Industrial marketing management : the international … 31 (2002) 3, pp. 215-228
Persistent link: https://www.econbiz.de/10006268423
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Normative Models and Practical Applications of Segmentation in Business Markets
Kalafatis, Stavros P.; Cheston, Vicki - In: Industrial marketing management : the international … 26 (1997) 6, pp. 519-530
Persistent link: https://www.econbiz.de/10006311702
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Issues of Product Standardisation in the Leisure Industry
Gilpin, Suzanne; Kalafatis, Stavros P. - In: The service industries journal 15 (1995) 2, pp. 186-202
Persistent link: https://www.econbiz.de/10006335295
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The Development and Validation of a Scale Measuring Consumer-Customer-Derived Generic Typology of Positioning Strategies
Blankson, Charles; Kalafatis, Stavros P. - In: Journal of marketing management : MM 20 (2004) 1-2, pp. 5-44
Persistent link: https://www.econbiz.de/10006964837