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Schmitt, Bernd; Brakus, J. Joško; Biraglia, Alessandro - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 74-95

Persistent link: https://www.econbiz.de/10013253556

Brakus, J. Joško; Chen, Weifeng; Schmitt, Bernd; … - In: Psychology & marketing 39 (2022) 8, pp. 1646-1659

Persistent link: https://www.econbiz.de/10013280182

Schmitt, Bernd; Cotte, June; Giesler, Markus; Stephen, … - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 753-755

Persistent link: https://www.econbiz.de/10012877729

Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41

Persistent link: https://www.econbiz.de/10012608656

Raffelt, Ursula; Schmitt, Bernd; Meyer, Anton - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 201-210

Persistent link: https://www.econbiz.de/10009779995

Schmitt, Bernd; Zarantonello, Lia - 2013

Persistent link: https://www.econbiz.de/10009781365

Brakus, J. Joško; Schmitt, Bernd; Zarantonello, Lia - In: Cracking the code : leveraging consumer psychology to …, (pp. 159-180). 2012

Persistent link: https://www.econbiz.de/10009349524

Dellaert, Benedict G. C.; Shu, Suzanne B.; Arentze, Theo; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 335-347

Persistent link: https://www.econbiz.de/10012417688

Hoyer, Wayne D.; Kroschke, Mirja; Schmitt, Bernd; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 57-71

Persistent link: https://www.econbiz.de/10012299810

Friede, Guntram (interviewee); Schmitt, Bernd (interviewee); … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 36 (2019) 4, pp. 6-10

Persistent link: https://www.econbiz.de/10012103795

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