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The consumer psychology of customer–brand relationships: Extending the AA Relationship model
Schmitt, Bernd - In: Journal of consumer psychology : the official journal … 23 (2013) 2, pp. 249-252
Persistent link: https://www.econbiz.de/10010094821
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Marketing function and form: How functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula; Schmitt, Bernd; Meyer, Anton - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10010142557
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Consumer experience and experiential marketing : a critical review
Schmitt, Bernd; Zarantonello, Lia - In: Review of marketing research 10 (2013), pp. 25-61
Persistent link: https://www.econbiz.de/10010185771
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DEVELOPMENT - Creating and Managing Brand Experiences on the Internet
Schmitt, Bernd - In: Design management journal 11 (2000) 4, pp. 53-58
Persistent link: https://www.econbiz.de/10007176963
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KEYNOTE ARTICLE - Experiential Marketing: A New Framework for Design and Communications
Schmitt, Bernd - In: Design management journal 10 (1999) 2, pp. 10-16
Persistent link: https://www.econbiz.de/10007186246
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Editorial: Foreword to the Special Issue on Global Branding
Schmitt, Bernd - In: Journal of international marketing 10 (2002) 2, pp. 2-6
Persistent link: https://www.econbiz.de/10007235819
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Experiential Marketing
Schmitt, Bernd - In: Journal of marketing management : MM 15 (1999) 1-3, pp. 53-68
Persistent link: https://www.econbiz.de/10006990002
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Coupling Brand and Organizational Identities Through Partnering
Schmitt, Bernd; Simonson, Alex - In: Design management journal 9 (1998) 1, pp. 9-14
Persistent link: https://www.econbiz.de/10007193436
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BERUF & KARRIERE - Serie - Besteuerung der Altersbezüge: Lebensversicherungen noch 2004 abschliessen?
Schmitt, Bernd; Wiesemann, Martina - In: Die Bank : Zeitschrift für Bankpolitik und Praxis (2004) 9, pp. 82-85
Persistent link: https://www.econbiz.de/10007787117
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Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf; Möll, Thorsten; Schmitt, Bernd; … - In: Journal of consumer psychology : the official journal … 22 (2012) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10009838778