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Blame and culpability in explaining changes in perceptions of corporate social responsibility and credibility

Souiden, Nizar; Chaouali, Walid; Aldás-Manzano, Joaquín; … - In: Business ethics, the environment & responsibility 31 (2022) 2, pp. 363-385

Persistent link: https://www.econbiz.de/10013093332

Product placement in video games : the effect of brand familiarity and repetition on consumers' memory

Martí-Parreño, José; Bermejo-Berros, Jesús; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 55-63

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Business-to-business e-commerce adoption and perceived benefits : evidence from small and medium Spanish enterprises

Bigné-Alcañiz, Enrique; Aldás-Manzano, Joaquín; … - In: International journal of electronic business 7 (2009) 6, pp. 599-624

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The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services

Ruiz-Mafe, Carla; Bigné-Alcañiz, Enrique; … - In: Journal of Service Management 31 (2020) 3, pp. 465-487

Purpose: This paper analyses the interrelationships between emotions, the cognitive information cues of online reviews and intention to follow the advice obtained from digital platforms, paying special attention to the moderating effect of the sequencing of review valence....

Persistent link: https://www.econbiz.de/10012278739

How social, environmental, and economic CSR affects consumer-perceived value: Does perceived consumer effectiveness make a difference?

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The role of self-definitional principles in consumer identification with a socially responsible company

Currás-Pérez, Rafael; Bigné Alcañiz, J. Enrique; … - In: Journal of business ethics : JOBE 89 (2009) 4, pp. 547-564

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Events and networking in tourism marketing destinations : the America's Cup case study

Gnoth, Juergen; Andreu, Luisa; Currás-Pérez, Rafael - In: Globalism and regional economy, (pp. 89-111). 2014

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Finding the link between CSR initiatives and consumers : the role of benefits and consumer-company identification

Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael - In: Handbook of research on marketing and corporate social …, (pp. 175-197). 2016

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Effects of dissatisfaction in tourist services : the role of anger and regret

Sánchez, Isabel; Currás-Pérez, Rafael - In: Tourism management : research, policies, practice 32 (2011) 6, pp. 1397-1406

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Dual nature of cause-brand fit : influence on corporate social responsibility consumer perception

Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 575-594

Persistent link: https://www.econbiz.de/10009535660