Similar Search Results

The effect of price and trust beliefs on online evaluations

Becerra, Enrique P. - In: International journal of electronic marketing and … 2 (2008/09) 4, pp. 299-316

Persistent link: https://www.econbiz.de/10003863787

Segmenting the Hispanic market : practical implications for researchers and practitioners

Becerra, Enrique P. - In: Handbook of research on ethnic and intra-cultural marketing, (pp. 146-159). 2022

Persistent link: https://www.econbiz.de/10013502446

Retail employee theft : When retail security alone is not enough

Korgaonkar, Pradeep; Becerra, Enrique P.; Mangleburg, Tamara - In: Psychology & Marketing 38 (2021) 5, pp. 721-734

Persistent link: https://www.econbiz.de/10012535694

Influence of consumers' trust beliefs on intentions to transact in the online environment: An e-tail study.

Becerra, Enrique P. - Florida Atlantic University

With the increased importance of retailing through the Internet, or e-tailing, researchers and practitioners alike have been interested in the role that trust can play in intentions to transact online. However, influences of trust on intentions to provide personal information to complete the...

Persistent link: https://www.econbiz.de/10009431418

Hispanics' information search and patronage intentions online

Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: Journal of electronic commerce research : JECR 10 (2009) 2, pp. 76-93

Persistent link: https://www.econbiz.de/10003886470

The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions

Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: Journal of advertising research 50 (2010) 3, pp. 279-291

Persistent link: https://www.econbiz.de/10008697042

The Hispanic view of e-mail, popup, and banner advertising

Korgaonkar, Pradeep K.; Silverblatt, Ronnie; Becerra, … - In: International journal of e-business research : an … 6 (2010) 2, pp. 45-58

Persistent link: https://www.econbiz.de/10003977143

Influence of thinking tendencies on online transaction of hybrid retailers

Becerra, Enrique P.; Badrinarayanan, Vishag; Kim, Chung-hyun - In: Journal of business research : JBR 66 (2013) 3, pp. 336-344

Persistent link: https://www.econbiz.de/10009720294

The influence of brand trust and brand identification on brand evangelism

Becerra, Enrique P.; Badrinarayanan, Vishag - In: The journal of product & brand management 22 (2013) 5/6, pp. 371-383

Persistent link: https://www.econbiz.de/10010224840

The effect of generational status in language-tailored political messages

Chapa, Sindy; Becerra, Enrique P. - In: Journal of advertising research 54 (2014) 3, pp. 356-366

Persistent link: https://www.econbiz.de/10010419801