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Brand building
De Chernatony, Leslie - In: The marketing book, (pp. 372-394). 2003
Persistent link: https://www.econbiz.de/10001725180
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From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie - 2001
Persistent link: https://www.econbiz.de/10001546612
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Brand price recall and the implications for pricing research
De Chernatony, Leslie; Knox, Simon - 1992
Persistent link: https://www.econbiz.de/10000138411
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Developing a positioning strategy in the oil pump industry : but benchmarked against whom?
De Chernatony, Leslie; Daniels, Kevin; Johnson, Gerry - 1992
Persistent link: https://www.econbiz.de/10000140406
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Developing pan-European brands in the single European market
De Chernatony, Leslie; Bernath, Ratna - 1992
Persistent link: https://www.econbiz.de/10000140409
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Brand management
De Chernatony, Leslie (contributor) - 1998
Persistent link: https://www.econbiz.de/10000648616
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Creating and launching a challenger brand : a case study
De Chernatony, Leslie; Cottam, Susan Louise - In: The service industries journal 29 (2009) 1/2, pp. 75-89
Persistent link: https://www.econbiz.de/10003849571
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Brand extension effects on brand equity : a cross-national study
Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: Journal of euromarketing 18 (2009) 2, pp. 71-88
Persistent link: https://www.econbiz.de/10003882142