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Advertising
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Ford, John B.
141
Merchant, Altaf
17
LaTour, Michael S.
15
West, Douglas C.
10
Honeycutt, Earl D.
9
Honeycutt Jr, Earl D.
8
Sargeant, Adrian
7
Mottner, Sandra
6
Ibrahim, Essam
4
Kirchner, Theresa A.
4
Magnini, Vincent P.
4
Owens, Margaret
4
Thelen, Shawn
4
Clarke III, Irvine
3
Clarke, Irvine
3
Jain, Varsha
3
Karande, Kiran W.
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Purwanegara, Mustika Sufiati
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Rose, Gregory
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Seifert, Bruce M.
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Berry, Christopher
2
Burton, Scot
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Case, F. Mark
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Joseph, Beatriz
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Kees, Jeremy
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Li, Ling
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Journal of advertising research
28
International marketing review
16
Journal of business research : JBR
13
International Marketing Review
9
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of Business Research
5
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4
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2
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2
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International Journal of Contemporary Hospitality Management
1
International journal of advertising : the review of marketing communications
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1
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1
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1
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1
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1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Leadership in nonprofit organizations ; Vol. 1
1
Operations research, Management science : OR MS ; the international literature digest
1
Organizations and Markets in Emerging Economies
1
Psychology & marketing
1
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
72
OLC EcoSci
44
Other ZBW resources
16
RePEc
9
USB Cologne (EcoSocSci)
1
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A ORGANIZATIONAL DYNAMICS - Measuring nonprofit marketing strategy performance: The case of museum stores Af:140
Mottner, Sandra
;
Ford, John B.
- In:
Operations research, Management science : OR MS ; the …
46
(
2006
)
1
,
pp. 23-24
Persistent link: https://www.econbiz.de/10006498620
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82
Guidelines for Managing an International Sales Force
Honeycutt Jr, Earl D.
;
Ford, John B.
- In:
Industrial marketing management : the international …
24
(
1995
)
2
,
pp. 135
Persistent link: https://www.econbiz.de/10006335774
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83
Who Trains Salespeople? The Role of Sales Trainers and Sales Managers: Cooperative planning between managers and trainers leads to better sales training programs
Honeycutt Jr, Earl D.
;
Ford, John B.
;
Tanner Jr, John F.
- In:
Industrial marketing management : the international …
23
(
1994
)
1
,
pp. 65-70
Persistent link: https://www.econbiz.de/10006349451
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84
Student Preferences for Sales Careers Around the Pacific Rim - Given the growing importance of trade in the Pacific Rim, what are student attitudes toward sales careers?
Honeycutt Jr, Earl D.
;
Ford, John B.
;
Swenson, Michael J.
; …
- In:
Industrial marketing management : the international …
19990
,
pp. 27-36
Persistent link: https://www.econbiz.de/10006359115
Saved in:
85
Determinants of satisfaction in sales negotiations with foreign buyers: perceptions of US export executives
Shankarmahesh, Mahesh N.
;
Ford, John B.
;
Latour, Michael S.
- In:
International marketing review
21
(
2004
)
4
,
pp. 423-446
Persistent link: https://www.econbiz.de/10006243926
Saved in:
86
The Role of Economic Freedom in Explaining Penetration of Consumer Durables
Ford, John B.
;
Karande, Kiran W.
;
Seifert, Bruce M.
- In:
Journal of world business : JWB
33
(
1998
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10005902055
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87
Executive Insights: - The Harmonization of Product Country Marking Statutes -- Strategic Implications for International Marketers
Clarke III, Irvine
;
Owens, Margaret
;
Ford, John B.
- In:
Journal of international marketing
7
(
1999
)
2
,
pp. 81-92
Persistent link: https://www.econbiz.de/10007245293
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88
Moral Judgment and Market Negotiations: A Comparison of Chinese and American Managers
Ford, John B.
;
LaTour, Michael S.
;
Vitell, Scott J.
; …
- In:
Journal of international marketing
5
(
1997
)
2
,
pp. 57-76
Persistent link: https://www.econbiz.de/10007250460
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89
Women's Studies and Advertising Role Portrayal Sensitivity: How Easy Is It to Raise "Feminist Consciousness"?
Ford, John B.
;
LaTour, Michael S.
;
Middleton, Courtney
- In:
Journal of current issues and research in advertising : …
21
(
1999
)
2
,
pp. 77
Persistent link: https://www.econbiz.de/10008120868
Saved in:
90
Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis
Ford, John B.
;
Voli, Patricia Kramer
;
Honeycutt Jr, Earl D.
- In:
Journal of advertising : official publication of the …
27
(
1998
)
1
,
pp. 113-124
Persistent link: https://www.econbiz.de/10008121814
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