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Do customers identify with our website? : the effects of website identification on repeat purchase intention
King, Ruth C.; Schilhavy, Richard A. M.; Chowa, Charles; … - In: International journal of electronic commerce : IJEC 20 (2015/2016) 3, pp. 319-354
Persistent link: https://www.econbiz.de/10011497351
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Marketing research
Peterson, Robert A. - 1982
Persistent link: https://www.econbiz.de/10000055155
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Marketing research
Peterson, Robert A. - 1988 - 2. ed
Persistent link: https://www.econbiz.de/10000760551
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Self-efficacy and personal selling : review and examination with an emphasis on sales performance
Peterson, Robert A. - In: Journal of personal selling & sales management 40 (2020) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10012200912
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On the myth of reported precision in public opinion polls
Peterson, Robert A. - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 147-155
Persistent link: https://www.econbiz.de/10011887258
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Market structuring by sequential cluster analysis
Peterson, Robert A. - In: Journal of business research : JBR 2 (1974), pp. 249-264
Persistent link: https://www.econbiz.de/10002663660
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The price-perceived quality relationship, experimental evidence
Peterson, Robert A. - In: Journal of marketing research : JMR 7 (1970) 4, pp. 525-528
Persistent link: https://www.econbiz.de/10002663734
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A meta-analysis of Cronbach's coefficient alpha
Peterson, Robert A. - 2009
Persistent link: https://www.econbiz.de/10003794418
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Constructing effective questionnaires
Peterson, Robert A. - 2000
Persistent link: https://www.econbiz.de/10004580172
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Marketing research
Peterson, Robert A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10009587905