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Marketing
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Peterson, Robert A.
140
Chin, Wynne W.
36
Kerin, Roger A.
20
Brown, Steven P.
17
Crittenden, Victoria Lynn
16
Albaum, Gerald
13
Mahajan, Vijay
8
Albaum, Gerald S.
7
Crittenden, Victoria L.
7
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6
Schwarz, Andrew
6
Hanna, Richard C.
5
Lam, Son K.
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Marcoulides, George A.
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Villarreal, Ricardo
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Kim, Yeolib
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Rogers, Mary Margaret
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Saunders, Carol S.
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Crittenden, Victoria
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
18
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USB Cologne (business full texts)
1
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71
The cheating culture: a global societal phenomenon
Crittenden, Victoria Lynn
;
Hanna, Richard C.
;
Peterson, …
- In:
Business horizons
52
(
2009
)
4
,
pp. 337-346
Persistent link: https://www.econbiz.de/10003865664
Saved in:
72
The concept and marketing implications of Hispanicness
Villarreal, Ricardo
;
Peterson, Robert A.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10003897717
Saved in:
73
On the public's perception of capitalism
Peterson, Robert A.
;
Kozmetsky, George
;
Albaum, Gerald
- In:
Business horizons
29
(
1986
)
1
,
pp. 10-14
Persistent link: https://www.econbiz.de/10003465653
Saved in:
74
Effects of nationality, gender, and religiosity on business-related ethicality
Peterson, Robert A.
;
Albaum, Gerald S.
;
Merunka, Dwight
; …
- In:
Journal of business ethics : JOBE
96
(
2010
)
4
,
pp. 573-587
Persistent link: https://www.econbiz.de/10008698293
Saved in:
75
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.
;
Jeong, Jaeseok
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 677-690
Persistent link: https://www.econbiz.de/10008779107
Saved in:
76
Household income data reports in mail surveys
Peterson, Robert A.
;
Kerin, Roger A.
- In:
Journal of business research : JBR
8
(
1980
)
3
,
pp. 301-313
Persistent link: https://www.econbiz.de/10003600158
Saved in:
77
A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.
;
Albaum, Gerald S.
;
Beltramini, …
-
2007
Persistent link: https://www.econbiz.de/10003540639
Saved in:
78
Technology and business-to-consumer selling : contemplating research and practice
Crittenden, Victoria Lynn
;
Peterson, Robert A.
;
Albaum, …
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
2
,
pp. 103-109
Persistent link: https://www.econbiz.de/10003981254
Saved in:
79
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
Saved in:
80
When things go wrong : account strategy following a corporate crisis event
Brocato, E. Deanne
;
Peterson, Robert A.
;
Crittenden, …
- In:
Corporate reputation review : an international journal
15
(
2012
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10009571227
Saved in:
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