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An empirical analysis of resources in the Indian pharmaceutical industry
Mann, Bikram Jit Singh
;
Dutta, Prabhjot
- In:
International journal of emerging markets
8
(
2013
)
1
,
pp. 82-96
Persistent link: https://www.econbiz.de/10009737632
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22
Sustainable supply chain activities and financial performance : an Indian experience
Mann, Bikram Jit Singh
;
Kaur, Harmeet
- In:
Vision : the journal of business perspective
24
(
2020
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012174969
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23
The role of consumer personality trait and brand personality trait in creating customer experience
Mann, Bikram Jit Singh
;
Rawat, Jyoti
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10011627189
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24
The moderating impact of gender on the determinants of behavioral intention towards internet banking in India
Mann, Bikram Jit Singh
;
Sahni, Sunpreet Kaur
- In:
The IUP journal of bank management : IJBM
17
(
2018
)
4
,
pp. 7-35
Persistent link: https://www.econbiz.de/10011983419
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25
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh
;
Kaur Ghuman, Mandeep
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
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26
Profiling customers based on their social risk perception : a cluster analysis approach
Kaur Ghuman, Mandeep
;
Mann, Bikram Jit Singh
- In:
Metamorphosis : a journal of management research
17
(
2018
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10011893869
Saved in:
27
Stock price reaction around new product announcements : an event study
Mann, Bikram Jit Singh
;
Babbar, Sonia
- In:
The IUP journal of management research : IJMR
16
(
2017
)
3
,
pp. 46-57
Persistent link: https://www.econbiz.de/10011750184
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28
Impact of celebrity endorser as in-store stimuli on impulse buying
Parmar, Yadvinder
;
Mann, Bikram Jit Singh
;
Kaur Ghuman, …
- In:
The international review of retail, distribution and …
30
(
2020
)
5
,
pp. 576-595
Persistent link: https://www.econbiz.de/10012315163
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29
A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh
;
Parmar, Yadvinder
;
Kaur Ghuman, …
- In:
Global business review
24
(
2023
)
6
,
pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
Saved in:
30
Financing strategies and shareholders' risk in cross border acquisitions in India
Kohli, Reena
- In:
International journal of commerce and management
25
(
2015
)
3
,
pp. 294-308
Persistent link: https://www.econbiz.de/10011446806
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