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A global brand management roadmap
Ozsomer, Aysegul; Batra, Rajeev; Chattopadhyay, Amitava; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
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An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Xie, Yi; Batra, Rajeev; Peng, Siqing - In: Journal of international marketing 23 (2015) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10010520814
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Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron; Bagozzi, Richard P.; Batra, Rajeev - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
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The moderating role of dialecticism in consumer responses to product information
Wang, Haizhong; Batra, Rajeev; Chen, Zengxiang - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 381-394
Persistent link: https://www.econbiz.de/10011531091
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The new emerging market multinationals : four strategies for disrupting markets and building brands
Chattopadhyay, Amitava; Batra, Rajeev - 2012
Persistent link: https://www.econbiz.de/10009565937
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Affective responses mediating acceptance of advertising
Batra, Rajeev - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 234-249
Persistent link: https://www.econbiz.de/10001018725
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Situational effects of advertising repetition : the moderating influence of motivation, ability, and opportunity to respond
Batra, Rajeev - In: Journal of consumer research : JCR ; an … 12 (1986) 4, pp. 432-468
Persistent link: https://www.econbiz.de/10001019231
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Brand positioning through advertising in Asia, North America, and Europe : the role of global consumer culture
Alden, Dana; Steenkamp, Jan-Benedict E. M.; Batra, Rajeev - In: Best practices in international marketing, (pp. 193-215). 2002
Persistent link: https://www.econbiz.de/10001680898
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Assessing the role of emotions as mediators of consumer responses to advertising
Holbrook, Morris B. - In: Journal of consumer research : JCR ; an … 14 (1987) 3, pp. 404-420
Persistent link: https://www.econbiz.de/10001068354
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Consumption attitudes and behaviors in Asia : a "discovery-oriented" fresh look
Batra, Rajeev; Li, Dongmei; Chiu, Chi-yue - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 559-575
Persistent link: https://www.econbiz.de/10013163354