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Berger, Jonah - In: Harvard-Business-Manager : das Wissen der Besten 42 (2020) 7, pp. 90-91

Persistent link: https://www.econbiz.de/10012288172

Packard, Grant; Berger, Jonah - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 787-806

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Rifkin, Jacqueline R.; Du, Katherine M.; Berger, Jonah - In: Journal of marketing 85 (2021) 3, pp. 204-219

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McDuff, Daniel; Berger, Jonah - In: Journal of advertising research 60 (2020) 4, pp. 370-380

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Berger, Jonah; Kim, Yoon Duk; Meyer, Robert J. - In: Journal of consumer research : JCR ; an … 48 (2021) 2, pp. 235-250

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Weingarten, Evan; Berger, Jonah - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 432-447

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Berger, Jonah; Moe, Wendy W.; Schweidel, David A. - In: Journal of marketing 87 (2023) 5, pp. 793-809

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Berger, Jonah; Ward, Morgan - In: Journal of consumer research : JCR ; an … 37 (2010) 4, pp. 555-570

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Berger, Jonah; Pope, Devin - In: Management science : journal of the Institute for … 57 (2011) 5, pp. 817-828

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Berger, Jonah; Milkman, Katherine L - In: Journal of marketing research : JMR 49 (2012) 2, pp. 192-206

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