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Late entrant over-the-counter and Rx market entry strategies : an investigation in the pharmaceutical industry

Cavusgil, Erin; Deligonul, Z. Seyda; Calantone, Roger J. - In: International journal of pharmaceutical and healthcare … 5 (2011) 2, pp. 79-98

Persistent link: https://www.econbiz.de/10009241543

Product innovativeness dimensions and their relationships with product advantage, product financial performance, and project protocol

McNally, Regina C.; Cavusgil, Erin; Calantone, Roger J. - In: The journal of product innovation management : an … 27 (2010) 7, pp. 991-1006

Persistent link: https://www.econbiz.de/10008736810

Are pharmaceutical marketing decisions calibrated to communications effects?

Cavusgil, Erin; Calantone, Roger J. - In: Health marketing quarterly 28 (2011) 4, pp. 317-336

Persistent link: https://www.econbiz.de/10009410499

Product Innovativeness Dimensions and Their Relationships with Product Advantage, Product Financial Performance, and Project Protocol

McNally, Regina C.; Cavusgil, Erin; Calantone, Roger J. - In: The journal of product innovation management : an … 27 (2010) 7, pp. 991-1007

Persistent link: https://www.econbiz.de/10008711717

Late entrant over‐the‐counter and Rx market entry strategies

Cavusgil, Erin; Seyda Deligonul, Z.; Calantone, Roger - In: International Journal of Pharmaceutical and Healthcare … 5 (2011) 2, pp. 79-98

Purpose – This paper aims to explore market dynamics and strategic issues that contribute to a late entrant's success in achieving market leadership in the prescription (Rx) and over‐the‐counter (OTC) markets. In the Rx market, consumers must receive physicians' approval before purchasing...

Persistent link: https://www.econbiz.de/10014795847

Geographic market diversification : a premium of discount in firm's value

Deligonul, Z. Seyda - In: New challenges to international marketing, (pp. 257-274). 2009

Persistent link: https://www.econbiz.de/10003850217

Rigor in international business research : a review and methodological recommendations

Cavusgil, S. Tamer; Deligonul, Z. Seyda; Griffith, David A. - In: International business scholarship : AIB fellows on the …, (pp. 229-246). 2008

Persistent link: https://www.econbiz.de/10003774166

Methodological rigor of ordinary least squares regression studies in mainstrem marketing : an assessment of research reported in the Journal of Marketing

Deligonul, Z. Seyda; Chabowski, Brian R.; Seggie, Steven H. - In: New challenges to international marketing, (pp. 389-418). 2009

Persistent link: https://www.econbiz.de/10003850236

Entrepreneuring as a puzzle : an attempt to its explanation with truncation of subjective probability distribution of prospects

Deligonul, Z. Seyda; Hult, G. Tomas M.; Cavusgil, S. Tamer - In: Strategic entrepreneurship journal : SEJ 2 (2008) 2, pp. 155-167

Persistent link: https://www.econbiz.de/10003761478

Entrepreneuring as a puzzle : an attempt to its explanation with truncation of subjective probability distribution of prospects

Deligonul, Z. Seyda; Hult, G. Tomas M.; Cavusgil, S. Tamer - In: Strategic entrepreneurship journal : SEJ 2 (2008) 2, pp. 155-167

Persistent link: https://www.econbiz.de/10009884241

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