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Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, Tim - In: Journal of business research : JBR 88 (2018), pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
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Perceptions of entrepreneurship in a university agribusiness program : developing a scale
Mehlhorn, Joey E.; Miles, Morgan P.; Bonney, Lawrence; … - In: International journal of food and agricultural … 5 (2017) 3, pp. 27-33
Persistent link: https://www.econbiz.de/10011886109
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With the best of intentions : a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour
Grimmer, Martin; Miles, Morgan P. - In: International journal of consumer studies 41 (2017) 1, pp. 2-10
Persistent link: https://www.econbiz.de/10011685468
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The museum of old and new art : leveraging entrepreneurial marketing to create a unique arts and vacation venture
Fillis, Ian; Lehman, Kim; Miles, Morgan P. - In: Journal of vacation marketing : an international journal 23 (2017) 1, pp. 85-96
Persistent link: https://www.econbiz.de/10011689433
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The role of qualitative research in current digital social media : issues and aspects - an introduction
Gonc̦alves, Helena Martins; Rey-Martí, Andrea; … - In: Psychology & marketing 33 (2016) 12, pp. 1023-1028
Persistent link: https://www.econbiz.de/10011627280
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Special issue: The role of qualitative research in current digital social media : issues and aspects
Gonc̦alves, Helena Martins (ed.); Rey-Martí, Andrea (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011627323
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Customer engagement with tourism social media brands
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
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How well do AACSB, AMBA and EQUIS manage their brands?
Miles, Morgan P.; Grimmer, Martin; Franklin, Geralyn McClure - In: Marketing intelligence & planning 34 (2016) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10011459207
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The root cause of innovation system problems : formative measures and causal configurations
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5292-5298
Persistent link: https://www.econbiz.de/10011589784
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Innovation system problems : causal configurations of innovation failure
Jenson, Ian; Leith, Peat; Doyle, Richard; West, Jonathan; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5408-5412
Persistent link: https://www.econbiz.de/10011590374