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Ford, John B.; West, Douglas C.; Magnini, Vincent P.; … - 2010

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West, Douglas S. - 2015 - 3. Aufl.

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Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78

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Ford, John B.; LaTour, Michael S.; Clarke, Irvine - In: American business review 22 (2004) 1, pp. 42-55

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Reichert, Tom; LaTour, Michael S.; Ford, John B. - In: Journal of advertising research 51 (2011) 2, pp. 436-448

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Ford, John B.; LaTour, Michael S.; Middleton, Courtney - In: Journal of current issues and research in advertising : … 21 (1999) 2, pp. 77

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Shankarmahesh, Mahesh N.; Ford, John B.; Latour, Michael S. - In: International marketing review 21 (2004) 4, pp. 423-446

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Ford, John B.; Latour, Michael S.; Henthorne, Tony L. - In: Industrial marketing management : the international … 30 (2001) 5, pp. 441-452

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Ford, John B.; LaTour, Michael S. - In: Journal of advertising research 33 (1993) 5, pp. 43-52

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