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Doing more with less : understanding the contributions of regional art gallery members through marketing segmentation
Kleinschafer, Jodie; Dowell, David; Morrison, Mark D. - In: Arts marketing : an international journal ; AM 1 (2011) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10009301251
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The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector
Kleinschafer, Jodie; Morrison, Mark D.; Dowell, David - In: International review on public and non-profit marketing 15 (2018) 4, pp. 455-474
Persistent link: https://www.econbiz.de/10011956158
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The relative importance of household norms for energy efficient behavior
Kleinschafer, Jodie; Morrison, Mark; Oczkowski, Edward - In: International Journal of Consumer Studies 45 (2021) 5, pp. 1117-1131
Persistent link: https://www.econbiz.de/10012409132
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Household norms and their role in reducing household electricity consumption
Kleinschafer, Jodie; Morrison, Mark D. - In: International journal of consumer studies 38 (2014) 1, pp. 75-81
Persistent link: https://www.econbiz.de/10010242784
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The responsiveeness of households to energy demand management : segementing by household types
Kleinschafer, Jodie; Morrison, Mark D. - In: Journal of nonprofit & public sector marketing 28 (2016) 4, pp. 287-308
Persistent link: https://www.econbiz.de/10011627694
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The changing importance of affective trust and cognitive trust across he relationship lifecycle : a study of business-to-business relationships
Dowell, David; Morrison, Mark D.; Heffernan, Troy - In: Industrial marketing management : the international … 44 (2015), pp. 119-130
Persistent link: https://www.econbiz.de/10010481957
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Trust formation at the growth stage of a business-to-business relationship : a qualitative investigation
Dowell, David; Heffernan, Troy; Morrison, Mark D. - In: Qualitative market research : an international journal 16 (2013) 4, pp. 436-451
Persistent link: https://www.econbiz.de/10010127847
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Trust formation at the growth stage of a business-to-business relationship : a qualitative investigation
Dowell, David; Heffernan, Troy; Morrison, Mark - In: Qualitative market research : an international journal 16 (2013) 4, pp. 436-451
Persistent link: https://www.econbiz.de/10010184190
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Trust formation at the growth stage of a business‐to‐business relationship
Dowell, David; Heffernan, Troy; Morrison, Mark - In: Qualitative Market Research: An International Journal 16 (2013) 4, pp. 436-451
Purpose – Trust is known to have three dimensions: ability/competence, integrity/contractual and benevolence/goodwill. Yet what develops these three dimensions of trust is relatively unknown, particularly at the different stages of the relationship lifecycle. The primary goal of this paper is...
Persistent link: https://www.econbiz.de/10014987642
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Workbook Navigieren : Trends erkennen. Neu entscheiden.
Mock, David B.; Mock, David; Morrison, Mark; … - 2016
Persistent link: https://www.econbiz.de/10011945936