We investigated how anti-consumption lifestyles and materialism correlate with personal debt and account balances. The data collection was conducted in partnership with a financial institution which provided a representative sample of account holders and theirs personal debt and account...

Purpose: This study aims to investigate how consumers respond to global brands adapting to local elements. Specifically, this study identified three factors (i.e., cultural compatibility, cultural elements authenticity and cultural pride) affecting the purchase intentions (PIs) toward global...