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The Routledge companion to ethnic marketing

Jamal, Ahmad (contributor); Laroche, Michel (contributor); … - 2015

pt. 1. Why ethnic marketing? -- pt. 2. Processes of ethnic cultural change, socialization and technology -- pt. 3. Identity, space and ethnic entrepreneurship -- pt. 4. Globalization, religion and materialism -- pt. 5. Market segmentation and targeting -- pt. 6. Advertising -- pt. 7. Ethical and...

Persistent link: https://www.econbiz.de/10013183448

Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence

Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 39 (2022) 2, pp. 207-241

Persistent link: https://www.econbiz.de/10013396173

How do expressed emotions affect the helpfulness of a product review? : evidence from reviews using latent semantic analysis

Ahmad, Shimi Naurin; Laroche, Michel - In: International journal of electronic commerce : IJEC 20 (2015/2016) 1, pp. 76-111

Persistent link: https://www.econbiz.de/10011413577

Masstige marketing in 2023 and beyond : an introduction to the special issue on masstige marketing

Unnithan, Anandakuttan B.; Laroche, Michel; Kumar, Ajay - In: International journal of consumer studies 48 (2024) 2, pp. 1-4

Persistent link: https://www.econbiz.de/10014531500

Antecedents and consequences of fake reviews in a marketing approach : an overview and synthesis

Sahut, Jean-Michel; Laroche, Michel; Braune, Eric - In: Journal of business research : JBR 175 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014549667

Extracting marketing information from product reviews : a comparative study of latent semantic analysis and probabilistic latent semantic analysis

Ahmad, Shimi Naurin; Laroche, Michel - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 662-676

Persistent link: https://www.econbiz.de/10014537307