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How reviews influence product usage post-purchase : an examination of video game playtime
Philp, Matthew; Nepomuceno, Marcelo Vinhal - In: Journal of business research : JBR 172 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014547395
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Human values and attitudes toward bank services in Brazil
Nepomuceno, Marcelo Vinhal; Porto, Juliana Barreiros - In: The international journal of bank marketing : IJBM 28 (2010) 3, pp. 168-193
Persistent link: https://www.econbiz.de/10008404437
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Should we feed the trolls? : using marketer-generated content to explain average toxicity and product usage
Nepomuceno, Marcelo Vinhal; Rahemi, Hooman; … - In: Journal of interactive marketing 58 (2023) 4, pp. 440-462
Persistent link: https://www.econbiz.de/10014425239
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Striking the right notes : long- and short-term financial impacts of musicians' charity advocacy versus other signaling types
Nguyen, Chau Minh; Nepomuceno, Marcelo Vinhal; … - In: Journal of business ethics : JBE 193 (2024) 1, pp. 217-233
Persistent link: https://www.econbiz.de/10014637593
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Language influence in responses to questionnaires by bilingual respondents : a test of the Whorfian hypothesis
Richard, Marie-Odile; Toffoli, Roy - In: Journal of business research : JBR 62 (2009) 10, pp. 987-994
Persistent link: https://www.econbiz.de/10003887610
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A proposed model of online consumer behavior : assessing the role of gender
Richard, Marie-Odile; Chebat, Jean-Charles; Yang, Zhiyong; … - In: Journal of business research : JBR 63 (2010) 9/10, pp. 926-934
Persistent link: https://www.econbiz.de/10008652213
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How captive is your audience? : defining overall advertising involvement
Spielmann, Nathalie; Richard, Marie-Odile - In: Journal of business research : JBR 66 (2013) 4, pp. 499-505
Persistent link: https://www.econbiz.de/10009724775
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Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Ahmad, Shimi Naurin; Richard, Marie-Odile - In: Journal of business research : JBR 67 (2014) 3, pp. 278-287
Persistent link: https://www.econbiz.de/10010245273
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Modeling online consumer behavior : preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
Richard, Marie-Odile; Chebat, Jean-Charles - In: Journal of business research : JBR 69 (2016) 2, pp. 541-553
Persistent link: https://www.econbiz.de/10011435967
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Advanced modeling of online consumer behavior : the moderating roles of hedonism and culture
Richard, Marie-Odile; Habibi, Mohammad Reza - In: Journal of business research : JBR 69 (2016) 3, pp. 1103-1119
Persistent link: https://www.econbiz.de/10011440229