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Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre (contributor) - 2015
Persistent link: https://www.econbiz.de/10011405304
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Editorial: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre; Martin, Diane M. - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1379-1382
Persistent link: https://www.econbiz.de/10011405330
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Sustainability marketing research : post, present and future
McDonagh, Pierre; Prothero, Andrea - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1186-1219
Persistent link: https://www.econbiz.de/10010433928
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Relationship marketing, e-commerce and the emancipation of the consumer
Fitchett, James; McDonagh, Pierre - In: Customer service : empowerment and entrapment, (pp. 191-199). 2001
Persistent link: https://www.econbiz.de/10001628795
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(Re)thinking distribution strategy : principles from sustainability
Dobscha, Susan; Prothero, Andrea; McDonagh, Pierre - In: Marketing management : a cultural perspective, (pp. 461-474). 2012
Persistent link: https://www.econbiz.de/10009508073
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Sustainable consumption and production : challenges for transformative consumer research
McDonagh, Pierre; Dobscha, Susan; Prothero, Andrea - In: Transformative consumer research for personal and …, (pp. 267-281). 2012
Persistent link: https://www.econbiz.de/10009260772
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Social media for social change : a transformative consumer research perspective
Kozinets, Robert V.; Belz, Frank; McDonagh, Pierre - In: Transformative consumer research for personal and …, (pp. 205-223). 2012
Persistent link: https://www.econbiz.de/10009260775
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Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.; McDonagh, Pierre - In: Journal of business research : JBR 66 (2013) 9, pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041
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Introduction to the special issue: Sustainability as megatrend I
McDonagh, Pierre; Prothero, Andrea - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 248-252
Persistent link: https://www.econbiz.de/10010402645
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Special issue: Sustainability as megatrend ; I
McDonagh, Pierre (contributor) - 2014
Persistent link: https://www.econbiz.de/10010402647