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Dark marketing: ghost in the m...
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Journal of macromarketing : examining the interactions among markets, marketing, and society
41
Journal of marketing management : MM
29
European Journal of Marketing
16
Marketing theory
16
European journal of marketing : EJM
12
Journal of historical research in marketing
12
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6
Georgetown McDonough School of Business Research Paper
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International Journal of Retail & Distribution Management
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Research Department working paper / Federal Reserve Bank of Dallas
5
The energy journal
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Business Horizons
4
Emerging markets review
4
European Business Review
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Harvard-Business-Manager : das Wissen der Besten
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Journal of Accounting and Economics
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ECONIS (ZBW)
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OLC EcoSci
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
17
EconStor
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21
Introduction to the special issue: Sustainability as megatrend I
McDonagh, Pierre
;
Prothero, Andrea
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 248-252
Persistent link: https://www.econbiz.de/10010402645
Saved in:
22
Special issue: Sustainability as megatrend ; I
McDonagh, Pierre
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010402647
Saved in:
23
Special issue: Sustainability as megatrend
McDonagh, Pierre
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010402650
Saved in:
24
Introduction to the special issue: Sustainability as megatrend II
Prothero, Andrea
;
McDonagh, Pierre
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010504599
Saved in:
25
Sustainability marketing research : post, present and future
McDonagh, Pierre
;
Prothero, Andrea
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1186-1219
Persistent link: https://www.econbiz.de/10010433928
Saved in:
26
Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011405304
Saved in:
27
Editorial: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
;
Martin, Diane M.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1379-1382
Persistent link: https://www.econbiz.de/10011405330
Saved in:
28
Relationship marketing, e-commerce and the emancipation of the consumer
Fitchett, James
;
McDonagh, Pierre
- In:
Customer service : empowerment and entrapment
,
(pp. 191-199)
.
2001
Persistent link: https://www.econbiz.de/10001628795
Saved in:
29
Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
Prothero, Andrea
;
McDonagh, Pierre
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 134-139
Persistent link: https://www.econbiz.de/10012586871
Saved in:
30
The dark side of marketing communications : critical marketing perspectives
Hill, Tim
;
McDonagh, Pierre
-
2020
Persistent link: https://www.econbiz.de/10013182573
Saved in:
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