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Introduction to the special issue: Sustainability as megatrend I
McDonagh, Pierre; Prothero, Andrea - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 248-252
Persistent link: https://www.econbiz.de/10010402645
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Special issue: Sustainability as megatrend ; I
McDonagh, Pierre (contributor) - 2014
Persistent link: https://www.econbiz.de/10010402647
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Special issue: Sustainability as megatrend
McDonagh, Pierre (contributor) - 2014
Persistent link: https://www.econbiz.de/10010402650
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Introduction to the special issue: Sustainability as megatrend II
Prothero, Andrea; McDonagh, Pierre - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010504599
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Sustainability marketing research : post, present and future
McDonagh, Pierre; Prothero, Andrea - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1186-1219
Persistent link: https://www.econbiz.de/10010433928
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Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre (contributor) - 2015
Persistent link: https://www.econbiz.de/10011405304
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Editorial: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre; Martin, Diane M. - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1379-1382
Persistent link: https://www.econbiz.de/10011405330
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Relationship marketing, e-commerce and the emancipation of the consumer
Fitchett, James; McDonagh, Pierre - In: Customer service : empowerment and entrapment, (pp. 191-199). 2001
Persistent link: https://www.econbiz.de/10001628795
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Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
Prothero, Andrea; McDonagh, Pierre - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 134-139
Persistent link: https://www.econbiz.de/10012586871
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The dark side of marketing communications : critical marketing perspectives
Hill, Tim; McDonagh, Pierre - 2020
Persistent link: https://www.econbiz.de/10013182573