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The effects of native ads on consumer brand engagement : the moderating role of website credibility

Lee, Jin Kyun; Lee, Ki-young; Kim, Mikyoung - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 935-958

Persistent link: https://www.econbiz.de/10012179084

The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship

Han, Sangpil; Choi, Jiwon; Kim, Hyunchil; Davis, John A; … - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 301-318

Persistent link: https://www.econbiz.de/10010119910

Spatial and temporal changes in flooding and the affecting factors in China

Nie, Chengjing; Li, Hairong; Yang, Linsheng; Wu, Shaohong; … - In: Natural Hazards 61 (2012) 2, pp. 425-439

Spatial and temporal changes in flood events in China are becoming increasingly important due to the rapid climate warming that is occurring. This study was conducted to consider changes in flood events and the factors affecting such changes. To accomplish this, China was divided into natural...

Persistent link: https://www.econbiz.de/10010846772

Internet advertising strategy of multinationals in China: A cross-cultural analysis

Li, Hairong; Li, Ang; Zhao, Shuguang - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 125-146

Persistent link: https://www.econbiz.de/10008212352

The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions

Li, Hairong; Dou, Wenyu; Wang, Guangping; Zhou, Nan - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 109-120

Persistent link: https://www.econbiz.de/10008167907

Consumer Privacy Concerns and Preference for Degree of Regulatory Control

Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 63-78

Persistent link: https://www.econbiz.de/10008335937

Why are childlike portrayals appealing in East Asia? A cross-cultural comparison between Taiwan and the US

Chang, Chingching; Li, Hairong - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 451-473

Persistent link: https://www.econbiz.de/10008448184

Exploring relationship satisfaction between global professional service firms and local clients in emerging markets

Dou, Wenyu; Li, Hairong; Zhou, Nan; Su, Chenting - In: Journal of international business studies : JIBS ; a … 41 (2010) 7, pp. 1198-1218

Persistent link: https://www.econbiz.de/10008454424

Benchmarking the Use of QR Code in Mobile Promotion: Three Studies in Japan

Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising research 52 (2012) 1, pp. 102-118

Persistent link: https://www.econbiz.de/10009962928

The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions

Li, Hairong; Dou, Wenyu; Wang, Guangping; Zhou, Nan - In: International journal of advertising : the quarterly … 37 (2008) 4, pp. 109-121

Persistent link: https://www.econbiz.de/10009976378