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Think outside the ad : can advertising creativity benefit more than the advertiser?
Rosengren, Sara; Dahlén, Micael; Modig, Erik - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
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Why the marketer's view matters as much as the message
Dahlén, Micael; Rosengren, Sara; Smith, Edith - In: Journal of advertising research 54 (2014) 3, pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
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Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara; Dahlén, Micael - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
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A meta-analysis of when and how advertising creativity works
Rosengren, Sara; Eisend, Martin; Koslow, Scott; … - In: Journal of marketing 84 (2020) 6, pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
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The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael; Thorbjørnsen, Helge; Colliander, Jonas; … - In: Journal of advertising research 60 (2020) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
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Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina; Rosengren, Sara; Dahlén, Micael - In: European journal of marketing : EJM 51 (2017) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
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If advertising won't die, what will it be? Toward a working definition of advertising
Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 334-345
Persistent link: https://www.econbiz.de/10011591604
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Comment : is advertising a zombie?
Rust, Roland T. - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 346-347
Persistent link: https://www.econbiz.de/10011591605
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Comment : speculations of the future of advertising redux
Stewart, David W. - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 348-350
Persistent link: https://www.econbiz.de/10011591606
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Comment : advertising's domain and definition
Laczniak, Russell N. - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 351-352
Persistent link: https://www.econbiz.de/10011591607