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Learning Why We Buy: An Experi...
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Journal of international marketing
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ECONIS (ZBW)
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Exploring cross-national differences in organizational buyers' normative expectations of supplier performance
Steward, Michelle D.
;
Morgan, Felicia N.
;
Crosby, …
- In:
Journal of international marketing
18
(
2010
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10003960811
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Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
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13
Service blueprinting: a practical technique for service innovation
Bitner, Mary Jo
;
Ostrom, Amy L.
;
Morgan, Felicia N.
- In:
California management review
50
(
2007/08
)
3
,
pp. 66-94
Persistent link: https://www.econbiz.de/10003733784
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14
Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.
;
Burns, Alvin C.
;
Morgan, Felicia N.
; …
- In:
Journal of public policy & marketing
39
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
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15
Service Blueprinting: A Practical Technique for Service Innovation
Bitner, Mary Jo
;
Ostrom, Amy L.
;
Morgan, Felicia N.
- In:
California management review : CMR
50
(
2008
)
3
,
pp. 66-94
Persistent link: https://www.econbiz.de/10008056956
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16
Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?
Meuter, Matthew L.
;
McCabe, Deborah Brown
;
Curran, James M.
- In:
Services marketing quarterly
34
(
2013
)
3
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010137709
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17
The Effect of a Delay between Choice and Consumption on Consumption Enjoyment
Nowlis, Stephen M.
;
Mandel, Naomi
;
McCabe, Deborah Brown
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
3
,
pp. 502-510
Persistent link: https://www.econbiz.de/10006645069
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18
A Coconstructed World: Adolescent Self-Socialization on the Internet
Anderson, Laurel
;
Brown McCabe, Deborah
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 240-253
Persistent link: https://www.econbiz.de/10010045144
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19
Creating meaning in marketing education : contrasting faculty, practitioner, and student definitions of meaning
Granitz, Neil A.
;
Brown McCabe, Deborah
- In:
Journal of the Academy of Business Education : JABE
7
(
2006
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10009889207
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