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Shaping the Halal into a brand?
Wilson, Jonathan A. J.; Liu, Jonathan - In: Journal of Islamic marketing : JIMA 1 (2010) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10008689102
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Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.; Liu, Jonathan - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
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From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.; Liu, Jonathan - In: International journal of sport management and marketing … 11 (2012) 1/2, pp. 125-142
Persistent link: https://www.econbiz.de/10009575300
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Shaping the Halal into a brand?
Wilson, Jonathan A. J.; Liu, Jonathan - In: Journal of Islamic marketing : JIMA 1 (2010) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10009956387
Cover Image
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.; Liu, Jonathan - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 172-192
Persistent link: https://www.econbiz.de/10010003820
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New-school brand creation and creativity : lessons from Hip Hop and the global branded generation
Wilson, Jonathan A. J. - In: The journal of brand management : an international journal 19 (2011/12) 2, pp. 91-111
Persistent link: https://www.econbiz.de/10009380889
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Editorial: The trouble with religiosity constructs
Wilson, Jonathan A. J. - In: Journal of Islamic marketing : JIMA 4 (2013) 2, pp. 132-133
Persistent link: https://www.econbiz.de/10009768493
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Editorial: Bringing the full spectrum and spirit of Muslim culture into scholarship
Wilson, Jonathan A. J. - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 4-6
Persistent link: https://www.econbiz.de/10009753183
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Charting the rise of the halal market : tales from the field and looking forward
Wilson, Jonathan A. J. - In: Journal of Islamic marketing : JIMA 3 (2012) 3, pp. 288-294
Persistent link: https://www.econbiz.de/10009666614
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The brand stakeholder approach : broad and narrow-based views to managing consumer-centric brands
Wilson, Jonathan A. J. - In: Branding and sustainable competitive advantage : …, (pp. 136-160). 2012
Persistent link: https://www.econbiz.de/10009707210