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How does innovativeness yield superior firm performance? : the role of marketing effectiveness

Alpay, Güven; Bodur, Muzaffer; Yılmaz, Çengiz; … - In: Innovation: organization & management : IOM 14 (2012) 1, pp. 107-128

Persistent link: https://www.econbiz.de/10009563619

Performance implications of institutionalization process in family-owned businesses: Evidence from an emerging economy

Alpay, Güven; Bodur, Muzaffer; YIlmaz, Cengiz; … - In: Journal of World Business 43 (2008) 4, pp. 435-448

This paper attempts to understand the role of two highly relevant founder family characteristics, harmony among family members and the degree of democratization in decision-making, in the institutionalization and adaptive capability development processes of family firms in Turkey as an exemplar...

Persistent link: https://www.econbiz.de/10009201823

Performance implications of institutionalization process in family-owned businesses : evidence from an emerging economy

Alpay, Güven; Bodur, Muzaffer; Yılmaz, Cengiz; … - In: Journal of world business : JWB 43 (2008) 4, pp. 435-448

Persistent link: https://www.econbiz.de/10003778406

Performance implications of institutionalization process in family-owned businesses: Evidence from an emerging economy

Alpay, Güven; Bodur, Muzaffer; Yılmaz, Cengiz; … - In: Journal of world business : JWB 43 (2008) 4, pp. 435-448

Persistent link: https://www.econbiz.de/10008104598

Source characteristics and advertising effectiveness : the roles of message processing motivation and product category knowledge

Yılmaz, Çengiz; Telci, E. Eser; Bodur, Muzaffer; … - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 889-914

Persistent link: https://www.econbiz.de/10009426408

International strategies of emerging market firms : standardization in brand management revisited

Erdoğmuş, İrem Eren; Bodur, Muzaffer; Yilmaz, Cengiz - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1410-1436

Persistent link: https://www.econbiz.de/10008661715

Expanding the boundary of brand extensions through brand relationship quality

Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944

Persistent link: https://www.econbiz.de/10011625922

International strategies of emerging market firms: Standardization in brand management revisited

Erdogmus, Irem Eren; Bodur, Muzaffer; Yilmaz, Cengiz - In: European journal of marketing : EJM 44 (2010) 9, pp. 1410-1437

Persistent link: https://www.econbiz.de/10008451054

International strategies of emerging market firms: Standardization in brand management revisited

Erdogmus, Irem Eren; Bodur, Muzaffer; Yilmaz, Cengiz - In: European journal of marketing : EJM 44 (2010) 9, pp. 1410-1437

Persistent link: https://www.econbiz.de/10008453000

Source characteristics and advertising effectiveness: The roles of message processing motivation and product category knowledge

Yilmaz, Cengiz; Eser Telci, E; Bodur, Muzaffer; Eker … - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 889-915

Persistent link: https://www.econbiz.de/10009806780

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