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Bollywood cinema's global reach : consuming the "Diasporic consciousness"
Takhar-Lail, Amandeep; Maclaran, Pauline; Stevens, Lorna - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 266-279
Persistent link: https://www.econbiz.de/10009621046
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Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep; Maclaran, Pauline; Parsons, Elizabeth - In: Multicultural perspectives in customer behaviour, (pp. 65-80). 2014
Persistent link: https://www.econbiz.de/10010399250
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Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep; Maclaran, Pauline; Parsons, Elizabeth - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1057-1073
Persistent link: https://www.econbiz.de/10008757655
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Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films
Takhar, Amandeep; Maclaran, Pauline; Parsons, Elizabeth; … - In: Journal of marketing management : MM 26 (2010) 11, pp. 1057-1074
Persistent link: https://www.econbiz.de/10008707612
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An embodied approach to consumer experiences: the Hollister brandscape
Stevens, Lorna; Maclaran, Pauline; Brown, Stephen - In: European Journal of Marketing 53 (2019) 4, pp. 806-828
Purpose This paper aims to use embodied theory to analyze consumer experience in a retail brandscape, Hollister Co. By taking a holistic, embodied approach, this study reveals how individual consumers interact with such retail environments in corporeal, instinctive and sensual ways....
Persistent link: https://www.econbiz.de/10012067902
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Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery
Stevens, Lorna; Maclaran, Pauline - In: Journal of strategic marketing 15 (2007) 1, pp. 29-39
Persistent link: https://www.econbiz.de/10003437657
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A space of one's own : women's magazine consumption within family life
Stevens, Lorna; Maclaran, Pauline; Catterall, Miriam - In: Journal of consumer behaviour : an international … 6 (2007) 4, pp. 236-252
Persistent link: https://www.econbiz.de/10003585347
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Thinking through theory : materialising the oppositional imagination
Maclaran, Pauline; Stevens, Lorna - In: Critical marketing : issues in contemporary marketing, (pp. 345-361). 2008
Persistent link: https://www.econbiz.de/10003674514
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Uddering the other : androcentrism, ecofeminism, and the dark side of anthropomorphic marketing
Stevens, Lorna; Kearney, Matthew; Maclaran, Pauline - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 158-174
Persistent link: https://www.econbiz.de/10009733423
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The making of mothers
O'Donohoe, Stephanie; Hogg, Margaret; Maclaran, Pauline; … - In: Motherhoods, markets and consumption : the making of …, (pp. 1-13). 2014
Persistent link: https://www.econbiz.de/10010254277