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Liquid relationship to possessions
Bardhi, Fleura; Eckhardt, Giana M.; Arnould, Eric J. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 510-529
Persistent link: https://www.econbiz.de/10009658062
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How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
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Learning to play in the new "share economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, Fleura - In: Harvard business review : HBR 91 (2013) 7/8, pp. 125-129
Persistent link: https://www.econbiz.de/10009777915
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Markenführung in der "Share Economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, Fleura - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 11, pp. 90-97
Persistent link: https://www.econbiz.de/10010193184
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Understanding how technology paradoxes affect customer satisfaction with self-service technology : the role of performance ambiguity and trust in technology
Johnson, Devon S.; Bardhi, Fleura; Dunn, Dan T. - In: Psychology & marketing 25 (2008) 5, pp. 416-443
Persistent link: https://www.econbiz.de/10003735875
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Overcoming consumer resistance to innovation
Garcia, Rosanna; Bardhi, Fleura; Friedrich, Colette - In: MIT sloan management review 48 (2006/07) 4, pp. 82-88
Persistent link: https://www.econbiz.de/10003512597
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MANAGING PEOPLE - Set Up Remote Workers to Thrive - As increasing numbers of employees work remotely, companies need to find effective ways to promote internal communication, socia...
Mulki, Jay; Bardhi, Fleura; Lassk, Felicia; … - In: MIT sloan management review 51 (2009) 1, pp. 63-70
Persistent link: https://www.econbiz.de/10008318928
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Multitasking Youth - To engage youth consumers, you must understand the paradox of their media consumption.
Rohm, Andrew J; Sultan, Fareena; Bardhi, Fleura - In: Marketing management : a quarterly business management … 18 (2009) 6, pp. 20-26
Persistent link: https://www.econbiz.de/10008337283
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Multitasking Youth - To engage youth consumers, you must understand the paradox of their media consumption.
Rohm, Andrew J; Sultan, Fareena; Bardhi, Fleura - In: Marketing management : a quarterly business management … 18 (2009) 6, pp. 20-26
Persistent link: https://www.econbiz.de/10008353826
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Understanding how technology paradoxes affect customer satisfaction with self-service technology: The role of performance ambiguity and trust in technology
Johnson, Devon S.; Bardhi, Fleura; Dunn, Dan T. - In: Psychology & marketing 25 (2008) 5, pp. 416-443
Persistent link: https://www.econbiz.de/10007992646