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Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc - In: Health marketing quarterly 38 (2021) 4, pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
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Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective
Sierra, Jeremy J; Hyman, Michael R; Torres, Ivonne M - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-67
Persistent link: https://www.econbiz.de/10008346602
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Antecedents and Consequences of Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs
Torres, Ivonne M; Limbu, Yam B - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 59-71
Persistent link: https://www.econbiz.de/10008770783
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Consumer attitudes toward social network advertising
Luna-Nevarez, Cuauhtemoc; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
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Transforming health care : empowering therapeutic communities through technology-enhanced narratives
Tian, Kelly; Sautter, Pookie; Fisher, Derek; Fischbach, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 237-260
Persistent link: https://www.econbiz.de/10010401143
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What products can benefit from African American advertising appeals? : the moderating role of product involvement
Torres, Ivonne M.; Luna-Nevarez, Cuauhtemoc - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10009671504
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The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce
Luna-Nevarez, Cuauhtemoc; McGovern, Enda F. - In: Journal of internet commerce 20 (2021) 2, pp. 167-194
Persistent link: https://www.econbiz.de/10012514127
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An application of virtual reality in education : can this technology enhance the quality of students' learning experience?
McGovern, Enda F.; Moreira, Gerardo; Luna-Nevarez, … - In: Journal of education for business 95 (2020) 7, pp. 490-496
Persistent link: https://www.econbiz.de/10012292847
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Utilizing mobile devices to enrich the learning style of students
McGovern, Enda F.; Luna-Nevarez, Cuauhtemoc; Baruca, Arne - In: Journal of education for business 92 (2017) 2, pp. 89-95
Persistent link: https://www.econbiz.de/10011735784
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"Showrooming" in consumer electronics retailing : an empirical study
Rejón-Guardia, Francisco; Luna-Nevarez, Cuauhtemoc - In: Journal of internet commerce 16 (2017) 2, pp. 174-201
Persistent link: https://www.econbiz.de/10011804473