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Luna-Nevarez, Cuauhtemoc
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McGovern, Enda F.
3
Torres, Ivonne M.
3
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2
Fisher, Derek
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Sautter, Pookie
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Tian, Kelly
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Journal of current issues and research in advertising : JCIRA
5
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Health marketing quarterly
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
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2
Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective
Sierra, Jeremy J
;
Hyman, Michael R
;
Torres, Ivonne M
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-67
Persistent link: https://www.econbiz.de/10008346602
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3
Antecedents and Consequences of Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs
Torres, Ivonne M
;
Limbu, Yam B
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 59-71
Persistent link: https://www.econbiz.de/10008770783
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4
Consumer attitudes toward social network advertising
Luna-Nevarez, Cuauhtemoc
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
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5
Transforming health care : empowering therapeutic communities through technology-enhanced narratives
Tian, Kelly
;
Sautter, Pookie
;
Fisher, Derek
;
Fischbach, …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 237-260
Persistent link: https://www.econbiz.de/10010401143
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6
What products can benefit from African American advertising appeals? : the moderating role of product involvement
Torres, Ivonne M.
;
Luna-Nevarez, Cuauhtemoc
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10009671504
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7
The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce
Luna-Nevarez, Cuauhtemoc
;
McGovern, Enda F.
- In:
Journal of internet commerce
20
(
2021
)
2
,
pp. 167-194
Persistent link: https://www.econbiz.de/10012514127
Saved in:
8
An application of virtual reality in education : can this technology enhance the quality of students' learning experience?
McGovern, Enda F.
;
Moreira, Gerardo
;
Luna-Nevarez, …
- In:
Journal of education for business
95
(
2020
)
7
,
pp. 490-496
Persistent link: https://www.econbiz.de/10012292847
Saved in:
9
Utilizing mobile devices to enrich the learning style of students
McGovern, Enda F.
;
Luna-Nevarez, Cuauhtemoc
;
Baruca, Arne
- In:
Journal of education for business
92
(
2017
)
2
,
pp. 89-95
Persistent link: https://www.econbiz.de/10011735784
Saved in:
10
"Showrooming" in consumer electronics retailing : an empirical study
Rejón-Guardia, Francisco
;
Luna-Nevarez, Cuauhtemoc
- In:
Journal of internet commerce
16
(
2017
)
2
,
pp. 174-201
Persistent link: https://www.econbiz.de/10011804473
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