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An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Myers, Susan D.; Deitz, George D.; Huhmann, Bruce A.; … - In: Journal of business research : JBR 111 (2020), pp. 176-186
Persistent link: https://www.econbiz.de/10012237793
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Creative advertising executions encourage the processing advantages of product familiarity
Huhmann, Bruce A.; Limbu, Yam B. - In: Journal of current issues and research in advertising 41 (2020) 2, pp. 206-228
Persistent link: https://www.econbiz.de/10012245040
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Social relationships and social anxiety appeals in direct-to-consumer advertising
Good, Megan C.; Huhmann, Bruce A. - In: Journal of marketing communications 24 (2018) 4, pp. 393-411
Persistent link: https://www.econbiz.de/10011880781
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Emerging research in consumer financial literacy
Huhmann, Bruce A. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011755741
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Strategic consequences of self-service technology evaluations
Taillon, Brian J.; Huhmann, Bruce A. - In: Journal of strategic marketing 27 (2019) 3, pp. 268-279
Persistent link: https://www.econbiz.de/10012202459
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Measures of aesthetic dimensions and reactions in advertising
Zarzosa, Jennifer; Huhmann, Bruce A. - In: International journal of advertising : the review of … 38 (2019) 2, pp. 258-275
Persistent link: https://www.econbiz.de/10012200233
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Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general
Huhmann, Bruce A.; Limbu, Yam B. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 846-863
Persistent link: https://www.econbiz.de/10011618430
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Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products
Franke, George R.; Huhmann, Bruce A.; Mothersbaugh, David L. - In: Journal of the Academy of Marketing Science 32 (2004) 1, pp. 20-31
Persistent link: https://www.econbiz.de/10006150833
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Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus In Ad Processing
Mothersbaugh, David L.; Huhmann, Bruce A.; Franke, George R. - In: Journal of consumer research : JCR ; an … 28 (2002) 4, pp. 589-602
Persistent link: https://www.econbiz.de/10006655421
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Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane; Manchanda, Rajesh V.; Smith, Malcolm C. - In: Journal of business research : JBR 64 (2011) 1, pp. 12-18
Persistent link: https://www.econbiz.de/10008769054