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Seniors' perceptions of prescription drug information sources
DeLorme, Denise E.; Huh, Jisu; Reid, Leonard N. - In: International journal of pharmaceutical and healthcare … 1 (2007) 2, pp. 107-127
Persistent link: https://www.econbiz.de/10003937169
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Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge
Lee, Chunsik; Huh, Jisu - In: International journal of internet marketing and … 6 (2010) 2, pp. 168-198
Persistent link: https://www.econbiz.de/10003977947
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Content analysis of corporate blogs as a relationship management tool
Cho, Soyoen; Huh, Jisu - In: Corporate communications : an international journal 15 (2010) 1, pp. 30-48
Persistent link: https://www.econbiz.de/10003943655
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Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N. - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
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Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N. - In: Journal of advertising research 55 (2015) 4, pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
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Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N.; Kim, Junga - In: Journal of advertising research 54 (2014) 3, pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
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Dietary supplement advertising in the US : a review and research agenda
DeLorme, Denise E.; Huh, Jisu; Reid, Leonard N.; An, Soontae - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 547-577
Persistent link: https://www.econbiz.de/10009581793
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Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu; Suzuki-Lambrecht, Yoshikazu; Lueck, Jennifer; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
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The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen; Huh, Jisu; Faber, Ronald J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
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The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida; Huh, Jisu - In: Journal of global marketing 35 (2022) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10012821770