We propose and analyze an effective model for the Multistage Multiproduct Advertising Budgeting problem. This model optimizes the advertising investment for several products, by considering cross elasticities, different sales drivers and the whole planning horizon. We derive a simple procedure...

The creation of microfractures within rock is commonly observed as rock is strained. The presence of these microfractures constitutes damage to the rock, and this damage can reduce the rock’s strength. This paper explores the evolution of rock strength as microfractures within a rock...