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Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of advertising research 54 (2014) 1, pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
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Within-role, extra-role and anti-role behaviours in retail banking
Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: The international journal of bank marketing : IJBM 29 (2011) 6, pp. 470-488
Persistent link: https://www.econbiz.de/10009388898
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Service employee clusters in banking : exploring Ind’s typology considering behaviour, commitment and attitude about leadership
Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1781-1803
Persistent link: https://www.econbiz.de/10010205982
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Facebook "friendship" and brand advocacy
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of brand management : an international journal 20 (2012/13) 2, pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
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Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: Journal of business research : JBR 66 (2013) 2, pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
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Introduction : thought leadership in brand management
Merrilees, Bill; Wallace, Elaine; Buil, Isabel; De … - In: Journal of business research : JBR 66 (2013) 2, pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
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Brand orientation and brand values in retail banking
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994