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Brand extension effects on brand equity : a cross-national study
Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: Journal of euromarketing 18 (2009) 2, pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
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Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel; De Chernatony, Leslie; Hem, Leif E. - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
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Factors influencing consumer evaluations of gift promotions
Buil, Isabel; De Chernatony, Leslie; Montaner, Teresa - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
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Methodological issues in cross-cultural research : an overview and recommendation
Buil, Isabel; De Chernatony, Leslie; Martínez Salinas, Eva - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 3/4, pp. 223-234
Persistent link: https://www.econbiz.de/10009702562
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Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel; De Chernatony, Leslie; Martínez, Eva - In: Journal of business research : JBR 66 (2013) 1, pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
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Introduction: Thought leadership in brand management
Jevons, Colin; Buil, Isabel; Merrilees, Bill; De … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
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Special section: Thought leadership in brand management
Jevons, Colin (contributor); Buil, Isabel (contributor);  … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
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The influence of brand equity on consumer responses
Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: The journal of consumer marketing 30 (2013) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
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Consumer response to gift promotions
Montaner, Teresa; De Chernatony, Leslie; Buil, Isabel - In: The journal of product & brand management 20 (2011) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
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Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of business economics and management 18 (2017) 2, pp. 241-257
Persistent link: https://www.econbiz.de/10011721789