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Towards the holy grail of defining "brand"
De Chernatony, Leslie - In: Marketing theory 9 (2009) 1, pp. 101-105
Persistent link: https://www.econbiz.de/10003826392
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Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie - 2009
Persistent link: https://www.econbiz.de/10003785034
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The impact of the changed balance of power from manufacturer to retailer in the UK packaged groceries market
De Chernatony, Leslie - 2012
Persistent link: https://www.econbiz.de/10009628613
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie - 2010 - 3rd ed.
Persistent link: https://www.econbiz.de/10003909794
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie - 2006 - 2nd ed
Persistent link: https://www.econbiz.de/10003263494
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Brand price recall and the implications for pricing research
De Chernatony, Leslie; Knox, Simon - 1992
Persistent link: https://www.econbiz.de/10000138411
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Brand management
De Chernatony, Leslie (contributor) - 1998
Persistent link: https://www.econbiz.de/10000648616
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Developing a positioning strategy in the oil pump industry : but benchmarked against whom?
De Chernatony, Leslie; Daniels, Kevin; Johnson, Gerry - 1992
Persistent link: https://www.econbiz.de/10000140406