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In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson; Foxall, Gordon R.; Saevarsson, Hugi - In: Consumer behavior analysis : (a) rational approach to …, (pp. 185-197). 2013
Persistent link: https://www.econbiz.de/10009740372
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The effects of a point-of-purchase display on relative sales : an in-store experimental evaluation
Valdimar Sigurdsson; Engilbertsson, Halldor; Foxall, … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 173-184). 2013
Persistent link: https://www.econbiz.de/10009740373
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Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Wells, … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 113-127). 2013
Persistent link: https://www.econbiz.de/10009740400
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Substitutability and independence : matching analysis of brands and products
Foxall, Gordon R.; Wells, Victoria K.; Chang, Shing Wan; … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 97-112). 2013
Persistent link: https://www.econbiz.de/10009740401
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The style involvement model of consumer innovation
Foxall, Gordon R.; James, Victoria - In: The Routledge companion to creativity, (pp. 71-87). 2009
Persistent link: https://www.econbiz.de/10003782566
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Consumer-based brand equity and brand performance
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; James, … - In: The service industries journal 28 (2008) 3/4, pp. 445-461
Persistent link: https://www.econbiz.de/10003751903
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Special issue: operant behavioral economics
Foxall, Gordon R. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011586635
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What consumers maximize : brand choice as a function of utilitarian and informational reinforcement
Oliveira-Castro, Jorge M.; Cavalcanti, Paulo R.; … - In: Managerial and decision economics : MDE ; the … 37 (2016) 4/5, pp. 360-371
Persistent link: https://www.econbiz.de/10011586829
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Consumer attention to price in social commerce : eye tracking patterns in retail clothing
Vishnu Menon, R. G.; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of business research : JBR 69 (2016) 11, pp. 5008-5013
Persistent link: https://www.econbiz.de/10011589095
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Advanced introduction to consumer behavior analysis
Foxall, Gordon R. - 2017
Persistent link: https://www.econbiz.de/10011649391