Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of Fear-Arousing and H...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
49
Werbung
48
Konsumentenverhalten
42
Consumer behaviour
41
Meta-analysis
37
Meta-Analyse
34
Advertising effects
29
Werbewirkung
29
Marktforschung
18
Theorie
18
Deutschland
17
Germany
16
Market research
16
Theory
15
Betriebswirtschaftslehre
14
Bibliometrie
14
Bibliometrics
13
Business economics
12
Empirical method
11
Empirische Methode
11
Gender
10
Geschlecht
10
Marketingmanagement
10
Humor
9
Markenimage
9
Marketing management
9
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
meta-analysis
8
Advertising media
7
Brand image
7
Internet marketing
7
Online-Marketing
7
Werbeträger
7
Marketing
6
Welt
6
World
6
Economic research
5
more ...
less ...
Online availability
All
Undetermined
77
Free
38
Type of publication
All
Article
148
Book / Working Paper
54
Other
1
Type of publication (narrower categories)
All
Article in journal
99
Aufsatz in Zeitschrift
99
Aufsatz im Buch
13
Book section
13
Working Paper
12
Konferenzschrift
9
Lehrbuch
9
Arbeitspapier
8
Collection of articles of several authors
8
Sammelwerk
8
Graue Literatur
6
Non-commercial literature
6
Conference proceedings
5
Textbook
5
Article
4
Aufsatzsammlung
3
Conference paper
3
Hochschulschrift
3
Konferenzbeitrag
3
Thesis
2
Einführung
1
research-article
1
more ...
less ...
Language
All
English
132
German
44
Undetermined
27
Author
All
Eisend, Martin
202
Kuß, Alfred
14
Rosengren, Sara
9
Koch, Jochen
8
Tarrahi, Farid
8
Langer, Alexandra
7
Petermann, Arne
7
Küster-Rohde, Franziska
6
Schuchert-Güler, Pakize
6
Evanschitzky, Heiner
5
Knoll, Silke
5
Richter, Thorsten
5
Apaolaza, Vanessa
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Hartmann, Patrick
4
Langner, Tobias
4
Rößner, Anna
4
Schmidt, Susanne
4
Tomczak, Torsten
4
Bothfeld, Silke
3
Dahlén, Micael
3
Hermann, Erik
3
Hudders, Liselot
3
Karpinska-Krakowiak, Malgorzata
3
Möller, Jana
3
Steinhagen, Josefine
3
Voorveld, Hilde
3
Baumgarth, Carsten
2
Bergkvist, Lars
2
Berlo, Zeph M. C. van
2
Calantone, Roger J.
2
Cauberghe, Verolien
2
Christodoulides, George
2
Cénophat, Sadrac
2
Dens, Nathalie
2
Franke, George R.
2
Ivanov, Lachezar
2
Jäger, Tilmann
2
Kuss, Alfred
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
Institut für Marketing <Berlin>
1
Springer Nature Switzerland AG
1
Verband der Hochschullehrer für Betriebswirtschaft
1
Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of advertising
11
International journal of advertising : the review of marketing communications
9
European Advertising Academy
8
Journal of the Academy of Marketing Science
8
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
7
SpringerLink / Bücher
7
Psychology & marketing
6
Advances in advertising research
5
BuR - Business Research
5
Journal of international marketing
5
Marketing letters : a journal of research in marketing
5
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of current issues and research in advertising : JCIRA
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Business research
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
Diskussionsbeiträge
3
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
Journal of business economics : JBE
3
Journal of business research : JBR
3
Journal of marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing Letters
3
Research
3
Breaking new ground in theory and practice
2
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Lehrbuch
2
Marketing : journal of research and management
2
Springer eBook Collection
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Berliner Reihe zum Marketing - Arbeitspapier ; Nr. 1 (2006)
1
BuR ; Volume 2, Issue 1, May 2009, 67-84
1
Business Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
148
OLC EcoSci
24
RePEc
11
EconStor
8
USB Cologne (EcoSocSci)
6
Other ZBW resources
3
USB Cologne (business full texts)
2
BASE
1
more ...
less ...
Showing
51
-
60
of
203
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Konstruktentwicklung
Stokburger-Sauer, Nicola
;
Eisend, Martin
- In:
Empirische Mastertechniken : eine anwendungsorientierte …
,
(pp. 331-359)
.
2009
Persistent link: https://www.econbiz.de/10003879067
Saved in:
52
Konsum und Konsumklima
Kuß, Alfred
;
Eisend, Martin
-
2007
Persistent link: https://www.econbiz.de/10003433104
Saved in:
53
The influence of TV viewing on consumers' body images and related consumption behavior
Eisend, Martin
;
Möller, Jana
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10003471291
Saved in:
54
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
Eisend, Martin
;
Langner, Tobias
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 527-546
Persistent link: https://www.econbiz.de/10008668127
Saved in:
55
The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
Saved in:
56
A global Investigation into the cultural and individual antecedents of banner advertising effectiveness
Möller, Jana
;
Eisend, Martin
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10003982254
Saved in:
57
Gender stereotyping in advertising on public and private TV channels in Germany
Steinhagen, Josefine
;
Eisend, Martin
;
Knoll, Silke
- In:
Cutting edge international research
,
(pp. 285-295)
.
2010
Persistent link: https://www.econbiz.de/10003985199
Saved in:
58
The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
Saved in:
59
Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
Saved in:
60
Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
