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Wirksam werben
Nichols, Wes - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 4, pp. 30-41
Persistent link: https://www.econbiz.de/10009722358
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Advertising analytics 2.0.
Nichols, Wes - In: Harvard business review : HBR 91 (2013) 3, pp. 60-68
Persistent link: https://www.econbiz.de/10009724082
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SPOTLIGHT ON THE FUTURE OF ADVERTISING - Advertising Analytics 2.0 - Advertising touch points no longer work in isolation. If your company doesn't analyze how they interact dynamic...
Nichols, Wes - In: Harvard business review : HBR (2013), pp. 60-69
Persistent link: https://www.econbiz.de/10010087421
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SCHWERPUNKT WERBUNG - WIRKSAM WERBEN
Nichols, Wes - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 4, pp. 30-41
Persistent link: https://www.econbiz.de/10010093565