Kuusisto, Jari; Kuusisto, Arja; Yli-Viitala, Pirjo - In: The Service Industries Journal 33 (2013) 3-4, pp. 352-365
Service innovation is a key to productivity gains and competitiveness across industries. This paper presents two management tools that can assist businesses in developing a more systematic and effective service development process. Both of these tools focus on making optimal use of customer and...