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The objective of this study is to analyse investors' perceptions of sponsorship's ability to increase brand equity …, through the impact of sponsorship announcement on stock market value. An event study method, based on a unique sample of 293 … worldwide sponsorship announcements from 2010, shows substantial negative abnormal returns following announcement dates. In …
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The period of 2010-2012 was characterized by information uncertainty and market volatility. Information uncertainty is a critical characteristic of financial market behavior. The ability to absorb and distribute information is central to financial market efficiency. Uncertain corporate earnings...
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