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Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges; Arruda, Carolina; Tiago, … - In: Journal of business research : JBR 123 (2021), pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
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Exploring the roles of DMO's social media efforts and information richness on customer engagement : empirical analysis on Facebook event pages
Lee, Minwoo; Hong, Jung Hwa; Chung, Sunghun; Back, Ki-Joon - In: Journal of travel research : a quarterly publication of … 60 (2021) 3, pp. 670-686
Persistent link: https://www.econbiz.de/10012492358
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Analysis building customer engagement through e-CRM in the era of digital banking in Indonesia
Hendriyani, Chandra; Sam'un Jaja Raharja - In: International journal of economic policy in emerging … 11 (2018) 5, pp. 479-486
Persistent link: https://www.econbiz.de/10011973773
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed; Rana, Nripendra P.; Alalwan, Ali Abdallah - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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User engagement for mobile payment service providers : introducing the social media engagement model
Grover, Purva; Kar, Arpan Kumar - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171981
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The role of marketer-generated content in customer engagement marketing
Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V. - In: Journal of marketing 83 (2019) 6, pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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The dynamic construction of brand storytelling
Aimé, Isabelle - In: Journal of strategic marketing 31 (2023) 7, pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
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Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung; Li, Jing; King, Ceridwyn; … - In: Psychology & marketing 41 (2024) 7, pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633