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Selling the brand inside : corporate image, corporate identity and employer brand : case study of I-SEC Netherlands B.V.
Malik, Muhammad Shaukat; Aslam, Sadia; Aslam, Surayya - In: International journal of business performance management 19 (2018) 3, pp. 371-384
Persistent link: https://www.econbiz.de/10011925792
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The dual opening to brand heritage in family businesses
Blombeck, Anna; Brunninge, Olof - In: Corporate communications : an international journal 18 (2013) 3, pp. 327-346
Persistent link: https://www.econbiz.de/10010358543
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Purpose vs mission vs vision : persuasive appeals and components in corporate statements
Fitzsimmons, Alexis Bajalia; Qin, Yufan Sunny; Heffron, … - In: Journal of communication management 26 (2022) 2, pp. 207-219
Persistent link: https://www.econbiz.de/10013384810
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Brand organisation identity and reputation : bold approaches to big challenges
Abimbola, Temi - In: The journal of brand management : an international journal 16 (2008/09) 4, pp. 219-220
Persistent link: https://www.econbiz.de/10009524660
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A marketing identity is flourishing
Levy, Sidney J. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 18-19
Persistent link: https://www.econbiz.de/10011919201
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Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André; Ribeiro, Tiago; Almeida, Victor; … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
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Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A. - In: The journal of product & brand management 32 (2023) 8, pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
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Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
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Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy; Jong, Menno D. T. de; Bosch, Annette L. … - In: Journal of marketing communications 24 (2018) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
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Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737
Persistent link: https://www.econbiz.de/10012643961