Narrow search
Showing 11 - 20 of 95
Cover Image
Shaping customer satisfaction through self-awareness cues
Pham, Michel T.; Goukens, Caroline; Lehmann, Donald R.; … - In: Journal of marketing research : JMR 47 (2010) 5, pp. 920-932
Persistent link: https://www.econbiz.de/10008666367
Cover Image
Affect as an ordinal system of utility assessment
Pham, Michel T.; Faraji-Rad, Ali; Toubia, Olivier; Lee, … - In: Organizational behavior and human decision processes : … 131 (2015), pp. 81-94
Persistent link: https://www.econbiz.de/10011422322
Cover Image
Feeling the future : the emotional oracle effect
Pham, Michel T.; Lee, Leonard; Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 461-477
Persistent link: https://www.econbiz.de/10009658075
Cover Image
The internationalization of marketing communications and consumer research : introduction to the special issue from the 2011 La Londe Conference
Pham, Michel T.; Dewitte, Siegfried - In: Journal of business research : JBR 66 (2013) 7, pp. 871-873
Persistent link: https://www.econbiz.de/10009756894
Cover Image
Special section: Internationalization of marketing communication and consumer research
Pham, Michel T. (contributor) - In: Journal of business research : JBR 66 (2013) 7, pp. 871-954
Persistent link: https://www.econbiz.de/10009756895
Cover Image
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Cover Image
Regulatory focus, regulatory fit, and the search and consideration of choice alternatives
Pham, Michel T.; Chang, Hannah H. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 626-640
Persistent link: https://www.econbiz.de/10008747733
Cover Image
Contingent reliance on the affect heuristic as a function of regulatory focus
Pham, Michel T.; Avnet, Tamar - In: Organizational behavior and human decision processes : … 108 (2009) 2, pp. 267-278
Persistent link: https://www.econbiz.de/10009517996
Cover Image
Consumers’ trust in feelings as information
Avnet, Tamar; Pham, Michel T.; Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 4, pp. 720-735
Persistent link: https://www.econbiz.de/10009686808
Cover Image
Is it OK to dichotomize? : a research dialogue
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 650-651
Persistent link: https://www.econbiz.de/10011411589