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Pham, Michel Tuan - In: Journal of consumer psychology : the official journal … 23 (2013) 4, pp. 411-423

Persistent link: https://www.econbiz.de/10010181341

The internationalization of marketing communications and consumer research: Introduction to the special issue from the 2011 La Londe Conference

Pham, Michel Tuan; Dewitte, Siegfried - In: Journal of business research : JBR 66 (2013) 7, pp. 871-873

Persistent link: https://www.econbiz.de/10010108519

Market Prominence Biases in Sponsor Identification: Processes and Consequentiality

Pham, Michel Tuan; Johar, Gita Venkataramani - In: Psychology & marketing 18 (2001) 2, pp. 123-144

Persistent link: https://www.econbiz.de/10006980502

Search and Alignment in Judgment Revision: Implications for Brand Positioning

Pham, Michel Tuan; Muthukrishnan, A.V. - In: Journal of marketing research : JMR 39 (2002) 1, pp. 18-30

Persistent link: https://www.econbiz.de/10006655469

Affect Monitoring and the Primacy of Feelings in Judgment

Pham, Michel Tuan; Cohen, Joel B.; Pracejus, John W.; … - In: Journal of consumer research : JCR ; an … 28 (2001) 2, pp. 167-188

Persistent link: https://www.econbiz.de/10006657596

Representativeness, Relevance, and the Use of Feelings in Decision Making

Pham, Michel Tuan - In: Journal of consumer research : JCR ; an … 25 (1998) 2, pp. 144-159

Persistent link: https://www.econbiz.de/10006669274

Contingent Processes of Source Identification

Pham, Michel Tuan; Johar, Gita Venkataramani - In: Journal of consumer research : JCR ; an … 24 (1997) 3, pp. 249-265

Persistent link: https://www.econbiz.de/10006672250

Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals

Zhou, Rongrong; Pham, Michel Tuan - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 125-135

Persistent link: https://www.econbiz.de/10006646316

Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion

Pham, Michel Tuan; Avnet, Tamar - In: Journal of consumer research : JCR ; an … 30 (2004) 4, pp. 503-518

Persistent link: https://www.econbiz.de/10006647713

On Feelings as a Heuristic for Making Offers in Ultimatum Negotiations

Stephen, Andrew T. - 2011

This research examines how the reliance on emotional feelings as a heuristic influences the proposal of offers in negotiations. Results from three experiments based on the classic ultimatum game show that, compared to proposers who do not rely on their feelings, proposers who rely on their...

Persistent link: https://www.econbiz.de/10012756629

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